Rachel was the first one to inform me of the anti-gay scandal of misappropriated Target funds and the subsequent boycott. I'm not exactly sure how it flew under the radar for me, as I generally pride myself on being pretty well informed. In a strange way, my reaction to this news was visceral. A store that I love, that I respect, has, in essence, betrayed me.
I actually have a deep love for Target. It has, for a very long time, been one of my favorite stores. Not just for their low prices and quality. Target has often been a safe-haven of shopping for me. Over the last several years, when I was feeling especially down, I often found myself there for the bright lights, human contact and discounted make-up. I always spend an inordinate amount of money there, but I am rarely remorseful. From what I knew, Target treated their employees well and still managed to remain very competitively priced. And sometimes you just don't want to spend $9 on hand soap. Target always had a fairly nice representation of eco-friendly products, and that was just more for me to love.
Once before, I had a similar reaction to a brand I enjoyed utilizing their resources to "invest" in something I disapproved of -- Snapple. I used to drink Snapple Apple like it was my job. And not just any job, but a job that I enjoyed. Then, a few years ago, my then-boyfriend's mother told me that the upper management at the company supported the anti-abortionist movement. And I was done. I had one last ceremonial Snapple Apple, and said goodbye.
I fully believe in individuals supporting - with their time or funds - a cause that they find worthwhile. I accept that sometimes those are not the same causes that I find worthwhile. Not everyone is an Earth-hugging, bleeding heart lefty. I mean, sometimes I don't know why they're not, but they aren't. But in the cases of Snapple and Target, at least for me, I cannot support those efforts when they so strongly disagree with my own opinions. I am in love with and live with someone of the same sex. I support gay marriage, even if I'm not actively pursuing it for myself. But I also support all marriage. I've never had an abortion, but I strongly believe in a woman's right to choose. If I had a car, I would also not purchase gas from BP. It's my choice to do so, just as its the company's choice to support platforms that I find appalling.
I feel hurt by the decision of Target's masterminds to contribute to a campaign that is so outwardly anti-gay. I wish I could overlook it, especially since I do love the store, but I can't.
I'll be accepting suggestions on new places to shop for hand soap that costs less than $9.